Marketing world me do main approaches hain — performance marketing aur traditional marketing.
Performance marketing data-driven hota hai. Aap exact results measure kar sakte ho — clicks, conversions, ROI sab track hota hai.
Traditional marketing me TV ads, newspapers aur hoardings aate hain. Yeh brand awareness create karta hai, lekin results measure karna difficult hota hai.
Modern businesses performance marketing ko prefer karte hain kyunki yeh cost-effective aur measurable hai.
Lekin best strategy dono ka combination ho sakta hai, depending on business goals.
